Download

the eMarketing Textbook

eMarketing: The Essential Guide to Online Marketing is available in two formats. Students have the option of either purchasing the book online or from one of the many book stores that are stocking it, or downloading a free full text pdf version of it from this website. This marketing ebook download illustrates Quirk eMarketing's commitment to the Open Education Declaration which aims to make educational resources available to all students. Students wanting to download the free emarketing ebook will have to decide whether to do it chapter by chapter or to download a complete version of the book in one go.

Download the eMarketing textbook and learn holistic and integrated eMarketing tactics from the team at Quirk.

Marketing eBook Downloads

Download the Introduction (1.6mb)
Get a brief timeline of the evolution of the Internet and all of the information that you need to know before you start on the road to become a successful eMarketer.

Download Email Marketing Chapter (2.4mb)
Email Marketing is one of the most cost efficient and effective of all of the arrows in an eMarketer's quiver. The words -Email Marketing- don't mean spam. The chapter on email marketing will teach you what Email Marketing is, and how to use it to improve on your customer retention management skills.

Download Online Advertising Chapter (2.6mb)
With its roots in simple hyperlinked images on a website, this is one of the oldest online marketing tactics. In recent years, technology has advanced to include video, sound and design features that make adverts attractive, appealing and functional. Find out about how Online Advertising works in partnership with other eMarketing tactics.

Download Affiliate Marketing Chapter (2.4mb)
Affiliate Marketing is the process of empowering other businesses to market your business. It costs you nothing to place advertisements on their site and costs them nothing to have them there. However, if potential leads are generated form the advertisement, they earn a commission. Find out more about Affiliate Marketing in this chapter.

Download Search Engine Marketing Chapter (2.1mb)
Search Engine Marketing (SEM) refers to any form of online marketing that is search related. This chapter highlights the growing importance of search to marketers and explains the relationship that exists between web users, search engine marketers and website owners.

Download Search Engine Optimisation Chapter (1.8mb)
Search Engine Optimisation (SEO) is the process of enhancing a website with a variety of techniques to ensure that it ranks highly when certain goal-oriented phrases are searched for by the users. Its importance lies in the fact that it ensures that users find your website online - if they can't find it, they can't visit it.

Download Pay Per Click Advertising Chapter (3.1mb)
Pay Per Click (PPC) is just what it says - a system that allows marketers to only pay for an advert when a potential customer clicks on it. The most calculated and statistical of the eMarketing tactics, PPC can play an important role in eMarketing strategy.

Download Social Media Marketing Chapter (2.5mb)
Social Media Marketing is the creation and dissemination of messages and content through the social web, using mediums such as Facebook to grow your brand and enhance your customer retention and loyalty.

Download Viral Marketing Chapter (2.2mb)
Viral Marketing is essentially marketing that relies on word of mouth with exponential growth. Learn how to plan and implement an effective Viral Marketing strategy.

Download Online Reputation Management Chapter (2.5mb)
In this era of consumer generated media, knowing what people are saying about your brand in the online space and managing it, are integral to the success of any business. Learn about the importance of ORM and various tactics for its successful execution.

Download WebPR Chapter (2.8mb)
When it comes to WebPR, the fundamentals of good PR still apply, but the medium and methodology have changed and strategy must now evolve accordingly. In this chapter you will learn about WebPR practices and how to implement them.

Download Web Development Chapter (3.1mb)
Websites are marketing tools. Websites need to be built with this in mind and in this chapter you will learn about the best practices for doing this.

Download Online Copywriting Chapter (1.7mb)
Learn how to craft words into online masterpieces, and get people to pay attention to what you write. Good, compelling copy is an integral part of any online marketing campaign because, whether it's a catchy one liner, or an entire website, words on a web page are what the users see and relate to.

Download Web Analytics and Conversion Optimisation Chapter (2.3mb)
Generating high traffic volumes is a pointless and costly exercise if the visitors are leaving your site without achieving one (or more) of your sites' goals. Conversion Optimisation aims to convert as many of a website's visitors as possible into active customers. Find out how in this chapter.

Download Glossary of Terms (1.7mb)

home | about | students | educators | contact | download | sitemap