eMarketing:

The Essential Guide to Online Marketing

After years of planning, Quirk eMarketing has finally produced our greatest innovation yet: an eMarketing textbook. Why a textbook you might ask. Well, we love the Internet and we love marketing and as the leaders in our field, we wanted to spread that love.

More importantly, the absence of a comprehensive guide to eMarketing was becoming evident and this was a gap that required urgent filling. With many years of lecturing experience, we knew that we were just the people to do it: the time had come to compile the sum of our 10 years worth of eMarketing expertise. And so, eMarketing; The Essential Guide to Online Marketing was born. We think it's great. Other people also think it's great: Read some reviews about the book.

Quirk eMarketing is the largest full service online marketing agency in Africa. Headquartered in Cape Town, with offices in Johannesburg and London, Quirk is firmly rooted in South African soil but boasts a strong international presence and the experience which comes with it. As technological innovators and thought-leaders in our field, we have expanded our horizons to academia, through the compilation of a guide to online marketing; a textbook that divulges not only the latest information about technology and innovation, but also makes online marketing fun and practically applicable in any corporate context.

Visit Quirk eMarketing to learn more about our holistic suite of eMarketing services and areas of expertise.

Why a Textbook Guide to Online Marketing

Currently available online marketing textbooks are largely inadequate and outdated and lack the technical know-how and practical background that would make them applicable to students, educators and practitioners in the corporate sector. Quirk offers a dynamic and integrated learning experience that will ensure that students, educators and companies using the guide to eMarketing, will be in the know regarding the latest trends and best practices in this exciting sphere of the marketing world. And who better to impart this information than the people with the academic knowledge and experience from the trenches? To ensure that the online marketing textbook is accurate, comprehensive and thorough.

Find information for Students about eMarketing here

Find information for Educators here

eMarketing: The Essential Guide to Online Marketing was created by Rob Stokes, and his team at Quirk. Rob is a UCT alumni and the Founder and CEO of Quirk eMarketing. Compiled by Sarah Blake, also a UCT graduate, this guide to online marketing offers students and educators an opportunity to draw on the skills of people who are not only qualified, but have many years of practical experience in the field.

Quirk eMarketing and The Open Education Declaration

It is our belief that innovation and knowledge exist to be shared. Traditionally, academics and thought-leaders engage in a collaborative and interactive culture of information sharing. The Internet has only made this process easier. At Quirk eMarketing we subscribe to the Open Education Declaration (OED) which asserts that "everyone should have the freedom to use, customise, improve and redistribute educational resources without constraint." In partnership with learners, educators and others who share these principles, Quirk eMarketing is entering into this international effort to ensure that education is not only accessible to everyone, particularly where money for learning materials is scarce, but that it is of a high standard.

The resources encompassed by the OED include course materials, textbooks, lesson plans, games software and other teaching and learning materials.

Read the Open Education Declaration

A Textbook Licensed Under Creative Commons

eMarketing: The Essential Guide to Online Marketing is a textbook licensed under Creative Commons. Creative Commons is an alternative to all rights reserved copyrights. It allows the owners of content to reserve some rights of their choice to the content that they create. This textbook and its contents are licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. This means that the book's content can be changed, re-used and distributed freely provided the derivative work is attributed to Quirk eMarketing and the same license is carried onto that piece of work. This license reinforces our commitment to the Open Education Declaration.