At Quirk, online Marketing is more than just a service that we provide; it's a way of life. Because of this passion, we have lived and breathed the Internet for the last 10 years, all the while developing international skills and expertise and collecting the knowledge that helps us market brands better online. With so much experience at our fingertips, and many years of lecturing and teaching the ins and outs of online marketing under our belt, we realised two things. Firstly, there is a lack of a collated, up to date online marketing resources and secondly, in light of the above, keeping all of our company secrets under wraps seemed a bit selfish. We don't want to be selfish. And so, eMarketing: The Essential Guide to Online Marketing was born and licensed under the Creative Commons so that students, educators and practitioners in the corporate sector can use and benefit from our knowledge.

Find out more about Quirk eMarketing.

Understanding Online Marketing

We live in an era where companies that are not positioning and marketing their brands online are suffering for it. Alas, the Web is a scary place for traditional marketers, whether they work on the agency or client side. After years of successfully relying on conventional media, there is suddenly a technological monster that demands to be addressed. With eMarketing: The Essential Guide to Online Marketing, marketers everywhere can become skilled at harnessing the power of the Internet and using it for the benefit of their brands. With a little help from the experts, it's never too late to learn.

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A Guide for the Corporate Sector

It is not only students who can learn a thing or two from eMarketing: The Essential Guide to Online Marketing. The guidelines and information contained in our book are equally useful to marketing professionals and business owners whose knowledge may need to be updated for the good of their company, agency or self. Many practitioners did not have an online marketing component included in their syllabus at university and in the increasingly technological climate, it is necessary to rectify this. With the textbook from Quirk eMarketing, an information kick start is now possible.

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