Welcome to the Home of Quirk's
Digital Marketing Textbook
We love the Internet. We love digital and the connected world that we live in.
We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space.
- 22 Chapters
- Updated content throughout
- All new case studies
- $480 of vouchers*
Think, Create, Engage and Optimise
Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital.
“Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success.” - Rob Stokes (Founder and Group CEO, Quirk)
In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
Open to All
Because the access to knowledge and the principles behind Open Education is a cornerstone of Quirk Education, we've once again licensed the book using the Creative Commons Attribution Licence and are offering it as a free download.
*Vouchers are available with hard copies only