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Quirk is now Mirum

The digital marketing Textbook

Quirk and The Red & Yellow School bring you the 5th Edition of eMarketing: the essential guide to marketing in a digital world.

Because it takes more than expertise to curate and publish a textbook, Quirk handed the reins for the 5th Edition to The Red & Yellow School, the agency's academic partner.

You can buy the book here.

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

Other important updates include:

  • Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall.
  • Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter.
  • New Usability Design chapter.
  • Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.


What hasn't changed is that the book is still available for free online.

Pay a visit to Red & Yellow to download or purchase the book.