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What is Online Reputation Management?

Online Reputation Management is the process of measuring, monitoring and shaping conversations about your brand, on the Internet. In simple terms, it involves a 3 step process:

• Listening to the online conversation around your brand.
• Understanding what is being said about it and why they are saying it.
• Interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods.

Why is ORM Software so Important?

In a world where so much communication is taking place in the digital domain and people are learning about brands and products through consumer generated media, there is a growing need to monitor and protect your online reputation.
The fact is, anyone can say anything about your staff, company or brand and get away with it. The downside of this; one complaint of bad service will travel as fast as a virus and it will negatively impact on your business.

With tens of thousands of new websites, blog posts, forums and chat rooms being created daily, businesses can no longer afford to ignore the comments of their customers. Fortunately Quirk eMarketing offers a full Online Reputation Management service, which is vital to any public relations campaign. These services will keep you aware of how you are being portrayed online and give you invaluable advice pertaining to strategies to manage bad publicity.

The role of ORM is not only to expose the chinks in your brand's armour but also to reveal opportunities for your company to harness the true power of the Internet. By providing you with crucial information, Quirk's ORM software, BrandsEye, allows you to tailor your eMarketing strategies like never before.

BrandsEye: Quirk's Online Reputation Management Software

In addition to our range of Online Reputation Management services, the team at Quirk has developed a software package that will provide our clients with all the necessary tools to effectively monitor and manage their online reputations. Combining the best elements of technology and the inimitable benefits of human intelligence, BrandsEye works for you in real-time, to function as an effective early warning system that will ensure your ability to minimise the damage of attacks on your brand.
In Summary:

• BrandsEye scours every corner of the Web to find relevant mentions of your brand in real-time.
• Customisable filters eliminate duplicate mentions.
• You will then be able to tag these mentions across a number of criteria, allocating a score that indicates the urgency with which they require response.
• The BrandsEye software uses this multifaceted impression of your brand's reputation and plugs it into a statistical algorithm that generates a quantifiable Reputation Score that can be compared to that of your competitors and monitored over time.
• BrandsEye will not only protect your brand but also reveal opportunities for future word of mouth marketing initiatives.

Articles on Online Reputation Management

• Top 5 Search Operators for Online Reputation Monitoring
• 10 Rules to Recover from an Online Brand Attack
• 5 Tips for Online Reputation Management
• ORM for the Average Joe
• ORM chapter in the eMarketing Textbook
• ORM posts on GottaQuirk
• ORM posts on the BrandsEye Blog

Quirk has 10 years of experience in the eMarketing field and is proudly a Google Analytics authorised consultancy and a qualified Google Adwords company. For more information about BrandsEye, visit http://www.brandseye.com or contact us to learn why Online Reputation Management software is essential for any business.

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