Online Reputation Management is the process of measuring, monitoring and shaping conversations about your brand, on the Internet. In simple terms, it involves a 3 step process:
In a world where so much communication is taking place in the digital domain and people are learning about brands and products through consumer generated media, there is a growing need to monitor and protect your online reputation.
The fact is, anyone can say anything about your staff, company or brand and get away with it. The downside of this; one complaint of bad service will travel as fast as a virus and it will negatively impact on your business.
With tens of thousands of new websites, blog posts, forums and chat rooms being created daily, businesses can no longer afford to ignore the comments of their customers. Fortunately Quirk eMarketing offers a full Online Reputation Management service, which is vital to any public relations campaign. These services will keep you aware of how you are being portrayed online and give you invaluable advice pertaining to strategies to manage bad publicity.
The role of ORM is not only to expose the chinks in your brand's armour but also to reveal opportunities for your company to harness the true power of the Internet. By providing you with crucial information, Quirk's ORM software, BrandsEye, allows you to tailor your eMarketing strategies like never before.
In addition to our range of Online Reputation Management services, the team at Quirk has developed a software package that will provide our clients with all the necessary tools to effectively monitor and manage their online reputations. Combining the best elements of technology and the inimitable benefits of human intelligence, BrandsEye works for you in real-time, to function as an effective early warning system that will ensure your ability to minimise the damage of attacks on your brand.
In Summary:
Quirk has 10 years of experience in the eMarketing field and is proudly a Google Analytics authorised consultancy and a qualified Google Adwords company. For more information about BrandsEye, visit http://www.brandseye.com or contact us to learn why Online Reputation Management software is essential for any business.
Subscribe to our fortnightly newsletter which is packed with interesting eMarketing news, views and other quirky titbits.
At CambridgeIP, we have always been impressed with the quality of Quirk's work - and responsiveness to our needs. Quirk have added value to our online strategy across the board. - Quentin Tannock, CambridgeIP
Is your site: search engine friendly, accessible, useable? Yes, No, Maybe? A Quirk site audit will determine all this and more.
| Cape Town | London | Johannesburg |
| Tel: +27 (0)21 462 7353 | Tel: +44 (0)20 7099 8849 | Tel: +27 (0)11 467 4749 |