There are two primary uses for Online Advertising, which, if utilised correctly, can be a very effective marketing tool. The first is as a brand-building medium and the second is to drive sales. Quirk eMarketing can professionally manage your online advertising budget, giving you measurable results and quantified return on investment.
If response or immediate sales are your objectives then a measurable Internet advertising plan becomes a powerful marketing weapon. By calculating precise figures (cost per customer) for acquiring customers through different forms of Internet advertising, our team will ensure that your online advertising budget is spent in the most efficient and productive manner possible. This is in stark contrast to offline advertising, which has always been governed by Lord Leverhume's famous quote "I know half my advertising isn't working, I just don't know which half."
Advantages of Using Quirk as your Online Advertising Agency
With an Internet advertising plan in place, we will know precisely which efforts are driving sales and which are not and we will refine your campaign accordingly.
Using Online Adverting as a brand-building tool is an entirely different kettle of fish. Measuring the effectiveness of an Internet brand-building campaign has always been a difficult exercise, but with new tools, it's fast becoming an exact science. We start by analysing the target market's perception before a campaign by using ORM tools. We then re-evaluate periodically in order to determine its impact.
Quirk is the largest full service eMarketing company in Africa, with 11 years of experience in Internet marketing. We are proudly the first African business to become a Google Analytics authorized consultancy and a qualified Google Adwords company. Whatever your objectives, Quirk will ensure that every cent your business spends on Internet marketing promotion and advertising is put to its highest valued use.