Start Date: |
21/05/2012 |
Register By: |
21/05/2012 |
Cost: |
R4900 |
The Quirk Certificate Course in Writing for Digital is a 5-week course that teaches you how to write effective copy for the web.
Course Outline
The Quirk Certificate Course in Writing for Digital is a 5-week course that teaches you how to write effective copy for the web. The course is presented entirely online and covers the following:
- An introduction to why digital writing matters, how to optimise it and where it falls into the broader digital strategy.
- Brand tone and language, and how this informs the way in which you speak to your audience.
- Writing for websites and mobi sites.
- Writing for email, advertising, PR and social media.
- Enhancing and testing your digital copy.
Why Should I Take This Course?
The internet is probing us to write in a way that is more concise and effective, particularly because online readers are time-starved. Your copy has got to resonate with people in such a way that it is remembered and acted upon.
This course is ideal for anyone who has a role in producing copy to be shared on the web. Writing should hold a strong place in any marketing position so this course would be perfect for anyone who would like to learn how to write the most effective copy for digital channels.
Testimonials
"Yes, I definitely would recommend the course. I think Quirk is an amazing company and the level of friendliness, professionalism and willingness to help were top notch. Maybe one day when I'm big, I might be able to work for you ;) Thanks to all at Quirk that played a part in bringing the Writing for Digital course to life".
Amanda Moore, Change Management Consultant
"I have already recommended Writing for Digital to colleagues. I'm tremendously excited - in fact, I have already started applying the skills I've learnt".
Rory Duckles, Owner of Agon Copywriting
