Start Date: |
27/02/2012 |
Register By: |
20/02/2012 |
Cost: |
R3990 |
Online PR, or WebPR, is creating quite a stir in the PR landscape. The Internet has changed the way in which we do things, and it is becoming increasingly difficult to keep up with these trends. The traditional tools of PR still apply – it's only the medium and methodology that are changing. The four-week part-time course teaches professionals working in a PR capacity about the basics of online PR and its tactics. The course is divided into four modules which cover how to write for the Web, Press Release Distribution, Online Reputation Management, and Goal Setting and Measurement of online PR campaigns.
Course Outline
DON'T FORGET ABOUT OUR NEW YEAR'S PROMOTION. SIGN UP BEFORE THE END OF FEBRUARY AND SAVE UP TO R1000 ON A COURSE! REGISTER USING THIS VOUCHER CODE TO GET YOUR 15% DISCOUNT: QTV-c23
Learn how to apply the Internet and its principles to the world of PR with a course in online public relations. The five-week distance-based course teaches professionals working in a PR capacity about the basics of online PR and its tactics.
The course is divided into four modules which cover:
- How to Write for the Web.
- Press Release Distribution.
- Online Reputation Management.
- Goal Setting and Measurement of Online PR Campaigns.
Why Should I Take This Course?
Online Public Relations, or WebPR, is creating quite a stir in the PR landscape. The Internet has changed the way in which we do things, and it is becoming increasingly difficult to keep up with these trends. The traditional tools of PR still apply – it's only the medium and methodology that are changing.
Testimonials
"I would just like to say thank you for a course which provided much enlightenment regarding PR on the Web. There is a fine line between online marketing and PR and I now have a better understanding of it".
Taryn Ternent, Communications Officer, Donaldson Filtration Systems
"The course information was great and educative and I would definitely recommend this to others".
Nyambura Ngumba, Senior Account Executive at Tell-Em-PR
"I have been enjoying the course and learning a lot. Thanks for the professional service".
Mariki Theron, Director at Interface by Goji
