Applying Social Media to Business Challenges

Start Date:

24/02/2012

Register By:

17/02/2012

Cost:

R6200

As a digital marketing agency with real hands-on Social Media experience and the awards to prove it, who better to teach you how to use the social media tools available to you? Knowing how to successfully use Social Media for your business is key to providing your customers with an interactive brand experience and growing strong customer-brand relationships. The content of this online distance learning course will focus on case studies that illustrate how the tools of Social Media have provided solutions and opportunities for dealing with real business challenges.

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Course Outline

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This is a distance-based 6-week course certified by the USB Executive Development Ltd (USB-ED) of the University of Stellenbosch Business School. The content will focus on case studies that illustrate how the tools of Social Media have provided solutions and opportunities for dealing with real business challenges. 

  • An introduction to Social Media, its evolution, major tools and platforms and the challenges it poses to businesses wanting to integrate Social Media into their marketing strategies.
  • How Social Media can be used to engage with your consumers and build online communities.
  • Increasing awareness about a brand and reaching a large audience through Social Media.
  • The use of Social Media tools as direct sales channels.
  • How Social Media can be used as a means of providing consumers with direct avenues to reach their brand.
  • Managing the online reputation of a brand using Social Media channels.

Why Should I Take This Course?

As a digital marketing agency with real hands-on Social Media experience and the awards to prove it, who better to teach you how to use the Social Media tools available to you? Knowing how to successfully use Social Media for your business is key to providing your customers with an interactive brand experience and growing strong customer-brand relationships. Quirk Education and the USB-ED have the answer - a six-week course which teaches you the ins and outs of applying Social Media to business.

Testimonials

"I must say that I am learning so much, that I have found this course so valuable and I keep on telling people about the findings and stories. I think that people need to wake up and smell the roses - we have to be there and I am encouraging as many people to think differently."

Veronique Von Rehbinder, Director ar QE Reputation Management

I feel that being an online course there was great communication. This type of course is largely dependent on the student to take initiative and be proactive.

Melanie Govindasamy, Web Content Editor at SanParks

I really found the course worthwhile in terms of content and application, and it was extremely well run. It has opened a whole new world for me, and I have taken a lot from it and look forward to putting it all into practice!

Candice Goodman, Co Founder and Managing Director of Mobitainment

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