eMarketing Courses

Mobile phones connect people with each other and with businesses in ways both useful and filled with potential. It is important to know how to use mobile technology to communicate with consumers, and incorporate this into your overall digital strategy. This course runs for six weeks and will teach students the basics of Mobile Marketing and how it can be integrated into an overall digital strategy.

Every day, millions of people use search engines to find information, goods and services. It is therefore very important, from a marketing perspective, to ensure that your product, service or website can be easily found by potential customers who are using search engines to find what they're looking for. Search engine optimisation (SEO) is the process by which you try to get the highest possible ranking in the search engine results for your website. SEO involves understanding how search engines work, and what tactics you can use to optimise your site so that it ranks highly when someone conducts a particular search. Learning how to do this is key to the success of your site and achieving a high ranking on search engines.

Online PR, or WebPR, is creating quite a stir in the PR landscape. The Internet has changed the way in which we do things, and it is becoming increasingly difficult to keep up with these trends. The traditional tools of PR still apply – it's only the medium and methodology that are changing. The four-week part-time course teaches professionals working in a PR capacity about the basics of online PR and its tactics. The course is divided into four modules which cover how to write for the Web, Press Release Distribution, Online Reputation Management, and Goal Setting and Measurement of online PR campaigns.

The Quirk Certificate Course in eMarketing is designed to give professionals and students the opportunity to learn how to practically apply holistic online marketing tactics to their business. The course is completed online over a period of 8 weeks and covers a full range of eMarketing tactics.

As an eMarketing agency with real hands-on Social Media experience and the awards to prove it, who better to teach you how to use the social media tools available to you? Knowing how to successfully use Social Media for your business is key to providing your customers with an interactive brand experience and growing strong customer-brand relationships. The content of this online distance learning course will focus on case studies that illustrate how the tools of Social Media have provided solutions and opportunities for dealing with real business challenges.