Start Date: |
17/02/2012 |
Register By: |
10/02/2012 |
Cost: |
R6950 |
Quirk Education in partnership with the USB Executive Development Ltd (USB-ED) of the University of Stellenbosch Business School present the Quirk Certificate Course in Digital Marketing. This course is designed to give professionals and students the opportunity to learn how to practically apply holistic internet marketing tactics to their business. The course is completed online over a period of 10 weeks and covers everything that's digital related.
In Association with
Course Outline
DON'T FORGET ABOUT OUR NEW YEAR'S PROMOTION. SIGN UP BEFORE THE END OF FEBRUARY AND SAVE UP TO R1000 ON A COURSE! REGISTER USING THIS VOUCHER CODE TO GET YOUR 15% DISCOUNT: QTV-c23
The Quirk Certificate Course in Digital Marketing is a distance-based course certified by the USB Executive Development Ltd (USB-ED) of the University of Stellenbosch Business School.
The course is based on the 4th edition of eMarketing: the essential guide to digital marketing which can be downloaded for free here.
The course has a brand new structure and is broken into 8 weekly modules. Students will learn about:
- Digital Strategy
- Creating Digital Assets: Online Copy, Websites and Mobi Sites
- Social Media and Viral Marketing
- WebPR and Online Reputation Management
- Customer Relationship Management and Email Marketing
- Affiliate Marketing
- Engagement Via Mobile Phones
- Paid Media: SEO, PPC and Display Advertising
- Web Analytics and Conversion Optimisation
The final two weeks of the course are spent completing the final research project and the 2-hour online exam.
Why Should I Take This Course?
This course is designed to give professionals and students the opportunity to learn how to practically apply holistic digital marketing tactics to their business.
Quirk has over 12 years of experience in the digital realm and has first-hand experience of implementing world class campaigns for large international clients. Quirk Education specialises in the synthesis of this knowledge into material that is practical, applicable and accessible to working professionals, graduates wanting a career kick-start and small businesses needing to leverage the power of the Web better.
Testimonials
"I have taken over 15 Master's level online courses, and the communication and timeliness of the Quirk staff in responding to questions and fostering dialogue on the forum is the best I have encountered. Well done! I have been very impressed by the quality of the course content, delivery method, feedback, and staff!"
Matthew Erickson, Conference Manager at the University of California, Santa Barbara
"The Quirk learning platform is great and easy to use and even if you not sure where to go or what to do there is always instructions on where to get things. Communication was great and we were always kept up to date of what was happening".
Nicci Creed, Creative Interactive Designer at Grapevine Interactive
"Thank you also for all your time and assistance during the course - it was thoroughly enjoyable and will prove absolutely invaluable as we develop and grow our internet presence. Quirk does some amazing work and that you guys are so "open-sourced" about your knowledge and expertise, and so willing to share it through the course is firstly very rare and just simply amazing"!
Vincent Noel, Marketing Director, Crabtree & Evelyn
