Start Date: |
08/07/2013 |
Register By: |
01/07/2013 |
Cost: |
R4290 |
Quirk Education proudly presents Digital PR: Foundations and Best Practice, a distance-based five-week course designed to introduce you to the world of public relations in the age of social media, search engine optimisation and tracking tools.
Course Outline
The Internet has fundamentally changed the way in which we communicate and market, leaving many traditional PR practitioners struggling to keep up with these evolving trends.
While long-standing tools and techniques of traditional PR still apply – it’s the medium and methodology which has profoundly altered how brands, personalities, politicians and the greater public interact.
This online PR course contains the essentials of online public relations, as well as the techniques for using digital tools to improve efficiency, brand reception, and of course, internal and external communication.
The five modules will focus on:
- Planning WebPR Content
- Creating WebPR Content
- Online Content Distribution
- Online Reputation Management
- Goal Setting and Measurement
Why Should I Take This Course?
The course is open to anyone from a public relations, marketing or communications background. The online PR course is perfectly suited for anyone unfamiliar with the world of online marketing and communications, including those unsure of how to successfully apply best practice in a digital space.
The content of Digital PR is designed to complement your knowledge of offline public relations in an effort to help you successfully execute digital campaigns. While you need to be familiar with the basic principles of the Internet, this five-week course is not overtly technical.
Testimonials
"I really enjoyed working on the assignments – each of them was different and I felt that I was able to test myself in a way where I was not too restricted but could interpret the question how I thought was right".
Lauren Hamilton, Account Director, Hands On Communications
"The course information was great and educative and I would definitely recommend this to others".
Nyambura Ngumba, Senior Account Executive at Tell-Em-PR
"I would just like to say thank you for a course which provided much enlightenment regarding PR on the Web. There is a fine line between online marketing and PR and I now have a better understanding of it".
Taryn Ternent, Communications Officer, Donaldson Filtration Systems
