Start Date: |
04/06/2012 |
Register By: |
28/05/2012 |
Cost: |
R6200 |
The Quirk Certificate 7-week Course in Web Analytics will teach you how Web Analytics falls into the broader digital marketing strategy. It is important to understand how to use the insight from your data to better understand the behaviour of online users.
Course Outline
The Quirk Certificate Course in Web Analytics will teach you how Web Analytics falls into the broader digital marketing strategy. It is important to understand how to use the insight from your data to better understand the behaviour of online users.
This is a 7-week distance-based course which is broken up by modules:
- An introduction to Web Analytics.
- Getting the right data in: tracking, customisation and setting up a Google Analytics account.
- Visitors and site content.
- Your campaigns.
- Tracking and conversions.
- Creating great reports.
- The different tools.
Why Should I Take This Course?
The course is a journey through acquiring a better understanding of Web Analytics and is not technical. It is about interpreting the data in order to derive actionable insight and using this to optimise your website and marketing campaigns. The course is suitable for anyone wanting to better understand Web Analytics – someone in a marketing or web management function.
Testimonials
