Studying for the Exam
The Quirk eMarketing textbook is your starting point for studying for this exam. With chapters on each question category, this book contains all of the information that you need to pass. The exam is open book and you are allowed to refer to your book during the exam. However, the time is limited. With only 2 hours to answer 300 questions, you will not be able to rely too heavily on your textbook or on other resources to get you through. We recommend spending 1 – 1.5 hours per chapter on the book.
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Other Useful Resources
Your goal in writing this exam should be about more than becoming Quirk certified – it should be to gain a comprehensive and holistic understanding of eMarketing and then to get the certificate to prove it. Quirk has a wealth of educational resources that will not only help you write the exam, but will also ensure that the knowledge you gain is holistic and practically applicable. We recommend allowing yourself some time to familiarise with these fantastic goldmines of information.
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eMarketing 101
eMarketing 101 was the forerunner to the Quirk textbook. Comprising several different chapters which cover much of the eMarketing spectrum, this guide will provide you with a summary of the knowledge you will need to get to grips with the basics of eMarketing.
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Articles
As you will have realised, when it comes to knowledge, we believe in sharing. Many of our QuirkStars are authors in content related to online marketing. When their articles are of the highest quality, we publish them, making them available free to our readers.
Browse Quirk's article archive...
Quirk eMarketing Newsletter
This fortnightly publication contributes to the global marketing community, exploring various topics of this ever changing digital space. With a regular featured article, eMarketing tips column, an interview with an industry expert, and of course an introduction by our CEO, Rob Stokes, this is an entertaining and informative read, that is universally accessible irrespective of your level of digital experience.
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GottaQuirk
GottaQuirk is the Quirk eMarketing blog. We publish tips, insights, lessons and opinions about how you can effectively market a business online. The blog posts range from focusing on strategic overview (we believe in holistic principals) to specific tactical insight. The practical experiences and expertise of the global team of QuirkStars are translated into content that we'd love to have applied, commented on and evolved by our readers, clients and community.
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Still got questions about the exam? Email Lyndi at education@quirk.biz for more information.
Mobile Marketing 101
Just like eMarketing 101 was the forerunner for our first textbook, Mobile 101 is the forerunner for our next. It is a 13 part series that will introduce you to the exciting new world of Mobile – its opportunities and limitations, key concepts and loads of info on how to implement a Mobile Marketing Strategy. We release chapters fortnightly via our newsletter, so sign up to ensure that you get each new chapter as soon as it's been released.
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Glossary
Are you struggling to get to grips with the world of eMarketing and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you. A portion of the text examines you ability to use and understand this jargon and this resource will assist you in doing so.
Look up some key terms and concepts...
